What does it take to get on HSN? I've been asked that a lot lately so I thought I would share a list of the first things that come to mind...
Believe in yourself enough to make the commitment to do your VERY BEST WORK. ever.
Get feedback from and listen to your stakeholders. ( manufacturers, HSN buyers & anyone else who is on the team )
Research your consumer and know your market. Define their likes, wants and needs.
Identify your unique selling propostion ( USP ). What sets you apart from the others? Practice saying it out loud. Don't be shy about your achievements, your talents, your dream, your uniqueness.
Look honestly at your work and don't be afraid to let go of the mediocre. ( Get honest feedback if you're not sure, we ALL have "off" days, trust me, not every single thing you do can be exactly right! )
Be commited to excellence in all aspects including your presentation. Practice in front of a mirror - many times. If you meet with the buyers, they will be judging how you present yourself to them as an indication of how you'll do on air. Be enthusiastic but not over zealous. THANK them for their time, regardless of the outcome. If it wasn't right for them this time, you may have another opportunity in the future! ( Like me )
Look at and learn from your successful competitors. ( Thank you, Anna G. )
If you are able, hire some help when it comes to crunch time. There is no glory in "doing it all", only exhaustion and possilby, some not-so-perfect work.
Say "Thank You" to everyone from the big wigs to the people who clean the restrooms. Everyone appreciates acknowlement for their work, just like you and I.
When you've done all this, you can't help but be ready. It will come naturally, without effort, from your heart. Your enthusiasm will overide your nervousness, I promise!
So, here's the ugly...anyone want to come over and help clean up ??? This is my table on one side of the studio as I was preparing for my segments on March 6th.
And here's the pretty...on the other side, as I'm finishing up my samples. ( no staff...just me, in my basement, late at night, after designing products, making art and taking care of business all day. Did I mention hiring help? LOL )
If you have aspirations of getting your product designs on air, I hope this little tutorial has helped you decide if it's right for you. When you get your first feedback on the HSN site and it goes like this,
"The paper is so vibrant and the colors are so current. The purples and aquas and greens are fantastic. Really good quality paper, stickers etc. I may buy another set so I don't run out. Those Alphabet rub ons are amazing too."
well, it makes all those late night crafting sessions worth every bit of lost sleep!